Sometimes all you need is one good adguy.

These days, one savvy guy with a computer, a ton of experience and a few great resources can – depending on the guy, of course – accomplish just about as much as a whole ad agency. Only with no barriers between you and the people who actually do the work. With a lot less hassle. And with considerably less expense.

Remember, it’s not ad agencies that create memorable, effective communications, it’s people – individuals who understand marketing and strategy, with minds that can set spark to a dry set of facts and create a blaze.

Fortunately, not all such individuals work in ad agencies.