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Every
couple of weeks, we try to boil down 30-plus years worth of front-line
advertising and marketing experience into 60-seconds* worth of
wisdom you can actually use. If you subscribe, you get straightforward,
practical advice on topics exploring the entire spectrum of marketing
communications, and you get it short and sweet, with a dash of
wit and without commercial interruption. To see a sampling of
past editions, click on Archive;
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Usually, this is calculated on my own modest reading speed. Sometimes,
when I have a lot to say, I calculate it on my wife’s reading
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