For all intents and purposes, One Good Adguy can provide all of the regular services advertising agencies do.

Strategic program development. Effective marketing communications cannot be approached on a piecemeal basis. One Good Adguy can analyze your current marketing situation as it relates to communications and recommend a knife-edge strategy to…

• Identify and cost-efficiently target your most valuable prospects
  
• Develop persuasive, memorable, action-oriented advertising and sales support materials
• Unify the look and feel of your communications.

A successful campaign will always be a mix of different tactics to communicate with audiences you need to reach. Among the possibilities:

Advertising. In order to work, advertising has stop the prospect in his or her tracks, quickly offer a clear and compelling benefit, present a convincing argument for change, and suggest the next step to take. Not all advertising adheres to this simple paradigm…but the advertising you’ll get from One Good Adguy will.

Direct Mail. No medium more narrowly targets the people you most want to reach than direct mail. But – and you know this from your own experience – there’s a trick to standing out from the stack, being opened, read, and acted on. It’s a trick that One Good Adguy knows.

Sales support. The catalogs, brochures, tech sheets and other literature you distribute to customers and prospects act as your “sales force on paper.” And just as you don’t want shabby, ignorant, ill-mannered salespeople, it’s wise to put One Good Adguy on developing collateral materials that are sharp, crisp, informative and buttoned down.

Trade shows. For a lot of companies, exhibiting at industry trade shows is a significant line item in the old marketing budget. To make the most of the opportunity, One Good Adguy can show you how bold graphics, interest-building pre-show mailers, a healthy dose of public relations and compelling in-booth activity can combine to significantly boost traffic.

Radio and Television. If the broadcast media are appropriate to your communications mix, One Good Adguy can write and produce commercials that will tickle the funny bone or pull at the heartstrings, but definitely remain stuck in the brain.

Outdoor. If the goal is to raise awareness quickly and broadly, nothing does it like outdoor. But outdoor advertising can be a waste of money if it’s not well stated, well placed and well thought out. One Good Adguy can help you create outstanding outdoor.

Public Relations. There's a lot more to developing a powerful PR component than merely blasting out the occasional press release. One Good Adguy can develop and administer a PR program geared toward long-term success.