Phil Soreide has spent most of his 30+ year advertising career in the agency environment. And while he’s the first to admit that none of it was in those Madison Avenue mega-agencies, a lot of it was in top-management at small- to mid-sized firms. Which means that although he’s a creative director and copywriter first, he’s also an agency generalist with a wide range of experience. Here are some of the things you can call on One Good Adguy to do.

Strategy development
Campaign planning
Media research and analysis
Market research
Creative concept development
Copywriting
Technical writing
PR writing
Account management