|
 Client:
Brink’s Multifamily Security
Context: Long a leader in residential security, Brink’s
relatively new multifamily division was struggling against an
entrenched competitor. A communications campaign that would establish
a clear marketing benefit to apartment property owners and managers
was required.
Solution:
A strategy that keyed on something Brink’s competitor couldn’t
match: the exceptional value of a well-known brand name in attracting
potential renters to a property.
Click here to view ad campaign
in detail.
 Client:
Standard Communications
Context: Although solidly entrenched in satellite and broadband
hardware, Standard Communications had gone through several marketing
management changes resulting in a scattered collection of marketing
communications materials.
Solution: A complete overhaul based on sports metaphors
to catch attention and no-nonsense, engineering-oriented copy.
Click here to view campaign in detail.
 Client:
Standard Horizon
Context: A popular brand of VHF marine radios and instruments
for years, Standard Horizon needed highly visible communications
that would maintain interest among enthusiast power boaters and
sailors.
Solution: Assertive, almost cocky headlines underscore
avant-garde layouts designed to stand out from their environment.
Unabashedly “product-as-hero” visuals combine with punchy
benefit-heavy copy to give this campaign an almost-retail feel.
Click here to view campaign in detail.
 Client:
WyHy Federal Credit Union
Context: WyHY had noted that most of its customers used
only one of it’s available services – usually a savings
account – although it offered virtually all of the same services
as local banks.
Solution: A campaign titled, …We are WyHy” focused
on the diversity of long-time members and used targeted direct
mail as a primary vehicle to introduce other members to the many
services they weren’t using.
Click here to view campaign in detail.
 Client:
LeasingDesk, Inc.
Context: LeasingDesk entered the moribund renter’s
insurance market with an online product and a concept to offer
the insurance at the same time the lease was being signed. Because
the product is offered through leasing agents, it required a campaign
that would simultaneous “push” to the prospective renters
as well as “pull through” from the onsite managers.
Solution: A cartoon “spokes-turtle” lightened
the typically dry sales message for both groups, but offered salient
reasons to each why participation made sense.
Click here to view campaign in detail.
 Client:
Web Service Company
Context: With its first logo change in decades, Web was
in need of a complete makeover of its corporate identity.
Solution: A discrete combination of elements anchored by
a black bar and reversed headlines as well as a stylish use of
photography coalesce to create a strong, cohesive look on everything
from stationery to semi-trucks.
Click here to view campaign in detail.
|
