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Phil
Soreide
718 East Avenue
Holdrege, Nebraska 68949
308.991.4753
Email phil@onegoodadguy.com
Experience
1995–2002
Partner/Creative Director, Linnell & Soreide Marketing Partners,
Longmont, CO
Responsible
for development of marketing communications strategy, as well
as creation and execution of tactics, including print, video,
broadcast, Internet, direct mail and public relations among
others. Supervised creative and production staff and developed
concepts and copy for client projects. Oversaw agency publicity
and promotion, which included editing the newsletter, authoring
original articles for publication and organizing seminars. Participated
in account planning and management, particularly in strategic
development. Miscellaneous administrative duties. Notable accounts
included Brink’s Multifamily Security, Siemens Solar Systems,
Standard Communications, Web Service Company, among others.
1984-1995
Vice President/Creative Director, Ripley-Woodbury Marketing Communications,
Cerritos, CA
Responsible
for development and production of agency’s creative product,
including marketing communications strategy and execution of
tactics for a variety of consumer, business-to-business and
high-tech accounts. As a member of the management team, developed
and implemented employee motivation programs, oversaw agency
publicity and promotion and participated in financial review,
as well as other administrative duties. Participated in account
planning and management, particularly in strategic development.
Key responsibility for the new business program, including development
and presentation of new business proposals. Notable accounts
included Callaway Golf, Epson, Easton Aluminum, Canon, and divisions
of Baker Industries, Rosemount and ITT, among others.
1980-1984
Creative Director, Ripley-Woodbury Advertising, Inc., Cerritos,
CA
Responsible
for development and execution of broadcast, outdoor, and print
advertising as well as collateral materials for all agency clients.
Directed internal staff as well as outside suppliers. Developed
concepts, initial layouts and copy for many individual client
projects. Participated in account planning and management.
1978-1980
Copy Director, John A. Ripley Advertising, Inc., Los Angeles,
CA
Responsible
for creative concepts, copywriting and public relations activities
for all agency clients. Participated in account planning and
strategy development.
1976-1978
Copywriter, Palko Advertising, Inc., Lomita, California
Responsible
for copywriting and public relations activities for all agency
clients. Coordinated print production. Developed and implemented
media programs.
1974-1975
Managing Editor, The Denver Herald-Dispatch, Denver, Colorado
Oversaw
editorial production of weekly newspaper, including writing
and editing of local news and feature stories; supervised staff.
1972-1974
Creative, Media, Account Management, Production, J.T. Mulvey &
Co., Advertising and Public Relations, Denver, Colorado
Developed
and produced print and radio advertising for all clients of
this three-person agency. Developed and implemented media programs.
Managed accounts.
Education
1977
Selected courses, Public Relations Certificate Program, UCLA
1972 BS, Journalism, University of Colorado, Boulder
1968 West High School, Denver Colorado
Skills
Copywriting,
technical writing, public relations writing. Some layout, design
and illustration. Video and audio production. Research. Account
management. Proficient in PC and familiar with Macintosh environments.
Skilled in Word and Quark Xpress; some knowledge of Photoshop
and Adobe Illustrator.
Awards
Numerous
West Awards, including 17 Awards of Excellence; AAF Best of the
West; two LAAW LuLu's; ADLA finalist; CLIO finalist; B/PAA Pro-Comm
Award of Excellence; International Broadcaster's Association Award;
Telly Award; numerous MAC awards, including 5 Grand Cameos.
References
Available
on request.
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